Now that we have an ad placed on our website, we want to make sure the ads are relevant to our content. This will increase clicks to the ads because they are related to what the viewer was looking for.
Now that we have an ad placed on our website, we want to make sure the ads are relevant to our content. This will increase clicks to the ads because they are related to what the viewer was looking for.
Google does a pretty darn good job of matching ads with content. But there are some things we can do to make sure Google knows exactly what to serve to the user. Lets take a look at our code from our previous lesson. Let’s see how we can tweak it to make our ads relevant.
WARNING: Do not edit the Google AdSense code. It is against the terms of service and could result in a permanent ban.
The code below is where we left off, a basic website structure:
<html>
<head></head>
<body>
<div>
<script type="text/javascript">
google_ad_client = "pub-5728034697185927";
/* 250x250, created 6/15/09 */
google_ad_slot = "4262531691";
google_ad_width = 250;
google_ad_height = 250;
</script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
</div>
<div>Lorem Ipsum is simply dummy text of the printing
and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s,
when an unknown printer took a galley of type and
scrambled it to make a type specimen book. It has
survived not only five centuries, but also the leap into
</div>
</body>
</html>
Just as a quick background Google AdSense does not reveal to many secrets as to what is weighted more so than others when it comes to getting relevant ads, but it is best to follow standard web practices to get best results. Meaning, use as much SEO (search engine optimization) as possible.
First off lets tackle the head tags. Why? Well this area is filled with things we can do to make ads more relevant. Let’s start with the title. Usually the title is directly connected to the content so the title tag is weighted very heavily. This is how we will add a title tag:
<html>
<head>
<title>How To Make Money Online</title>
</head>
</html>Ok, now that our title tag is in place, we want to give it some keywords. Note that this should be done for every web page an ad is placed on. If you are working with a content management system like Wordpress or Blogger, a lot of this is done for you automatically.
<html>
<head>
<title>How To Make Money Online</title>
<meta name="description" content="Everything you need to know
to start making money online." />
</head>
</html>Now were talking. Picture this. You are on a website for the iPhone, reading about the new Apple iPhone OS 3.0. You then look around and notice “New iPhone apps for OS 3.0 3GS” That will be very relevant and you would probably click on it. If you were on an Apple iPhone website and the ads were for “Shoe Repair” you really won’t click on that ad. These little things can really make a difference and get more money in your pocket.
Moving on we are going to add one more thing. Keywords.
<html>
<head>
<title>How To Make Money Online</title>
<meta name="description" content="Everything you need to know
to start making money online." />
<meta name="keywords"
content="Google, AdSense, Make Money, Revenue" />
</head>
</html>TIP: Don’t over do it with the keywords. This is both bad for AdSense and Google in general. Why have keywords if you are going to ad so many, this will dilute the exact niche of ads we are looking to achieve.
Now that we have a Title, Description and Keywords, we are set to go to take advantage of meta tags in HTML to increase more targeted ads with Google AdSense.
I think it is about time to get into some more placement issues, mostly concerning Terms of Service, so the next lesson will make sure some guidelines are met so nobody gets banned before they get to make money with this system.
Next Lesson:
Previous Lesson: Adding A Google AdSense Ad To Your Website
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7 Responses
This is a very good article. Please write more.
Pretty good post. I just stumbled upon your site and wanted to say
that I’ve really enjoyed browsing your posts. In any case
I’ll be subscribing to your feed and I hope you post again soon!
Thank you Jenna, I am glad you enjoy my posts! I have so much more content to put up so stick around, hopefully you will find it useful. Thank you for your feedback.
Loved your latest post, by the way.
Thank you! Is there anything specifically you would like to see written on here?
I think I will try to recommend this post to my friends and family, cuz it’s really helpful.
Thank you, KonstantinMiller! I will be writing tonight. Is there anything you would like to see specifically or learn more about when it comes to AdSense? Or How to monetize the web in general?